I led the re-design of the seller user experience for eBay. The goal of the project was to simplify the overall experience as the selling process was complex. Sellers had many choices and had many decisions we wanted to improve the overall conversation on the selling flow. We used data to assess the drop and conversation. Based on this data as well as user research we ideated on multiple paths we could take and took the approach to reduce the number of decisions a seller had to take. The approach led to a streamlined workflow with a simpler workflow, less steps and ultimately improved conversion.